Nielsen research shows that young people start with beer, and then switch to hard liquor and wine as they age and their lifestyles change. From 2010 to 2011, the over 50 set significantly increased their spending at wine bars. The olds! They all want to retire in Napa.
For only the second time in 20 years, Americans say they drink wine more often than beer.
Except if you live in the Midwest. Beer drinkers galore there.